Ikea for bikers?

With it’s short lasting range of products and their tendency to locate stores on car dominated roads on the outskirts of big cities, Ikea is not really a company I associate with words like eco friendly and durable. Since I drive a cargo bike myself, I did visit the local Ikea (on the so called Boomsesteenweg) once or twice. It really felt strange, almost like I was in a freak show. Several years later, Ikea is experimenting with a new 80 000 000 EUR urban high street store in Hamburg (Altona) with biker friendly accommodation. Time for a visit! What we saw was an Ikea store with a shopping street front and a car orientated back. In the shop we didn’t really see the difference until we came across a big poster, followed by a floor where you can chose between several bike solutions for transportation. First option is to rent a courier with a Bullitt and a Bikes at work heavy duty trailer. Second option is to rent several wheel based solutions like a three wheeled cargo bike or several trolleys to get your stuff home yourself. It all sounds good. Looking forward to see what this shop establishes in the near and far future and what it will mean for Ikea and other big players on the marked. Little note, the another day in the city center I spoke with another bike courier. He already stopped working for Ikea because his back and knees were to bad for carrying Ikea stuff up stare cases. Something that also needs a solution…

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