Testcyklisterna is an experimental program run by the local government in Gothenburg (a city in Sweden with a population of just over 500 000) to try and help people to overcome the mental block to chose bikes as the main transport solution. The project helps each individual to overcome practical stuff according their own situation. An important step is to lent participants (a diverse group of 35 people) a bike if they promise not to use their car 3 days a week. Often a solution will be found in good planning and in getting the right type bikes…



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