Cycle Marketing

This is a particular type of marketing I strongly believe in: show on billboards in a positive vibe what is possible with peddle power. I first saw it in Copenhagen, these posters saying something like: hi my name is X, I’m a X, I’m X years old and and cycle X km to work every day. The other day I saw a similar example in Antwerp saying: ‘From now on I’ll use my bike to get to school. And you?’

Fietsportret Copenhagen IMG_1454

 

 

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