BMW i3 ad

The message (‘Don’t be afraid to take a detour’) of this ad is in my opinion so wrong. Even though this is an electric car powered by sustainable energy, it still is a big lump in the public space. So if you use it, please use it when you really need it and from A to B, not via C. How can we otherwise solve the mobility issues we all suffer from? (I don’t know or can’t find an international version of this campagne)

Schermafbeelding 2017-03-15 om 12.51.21-squashed.png

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