The city of Hangzhou (China) looked for an awnser to the exhausts from combustion engines. In 2008 the solution came in a 24 000 000 dollar bike share program. 86 000+ public bikes seems like a good idea. Helas, the users didn’t care and didn’t bring them back to one of the 3000 docking stations. After a while the bikes were in a really bad shape and there’s no money to repair them. The city got covered in bikes and the police had to pick up more and more bikes because of complaints. The result: 16 graveyards for thousants of bikes around the city.


Best selling fleet car of the year

Audi released a rather strange ad for the A4 quoting it’s the ‘Best selling fleet car of the year’. The ad continuous: ‘Already 10 000 Belgians on their way to succes’. In my mind this should be: ‘Another 10 000 Belgians getting paid the wrong way’. How are we ever gonna solve our mobility and climate problems if this way of thinking stays the norm? An advertisement to be very proud Audi! It exactly puts the finger where it hurts!!

Audi_A4_Best selling fleet car of the year

Grow up. Drive

I just saw this quote on a Mercedes advertisement. My first thought was: are car manufacturers insane or desperate? Then I noticed the small letters and saw there is even a website around this ad campaign. The accompanying video contains quotes like ‘Work hard’, ‘Get a real job’, ‘Get married’ and the mind-blowing ‘Move to the suburbs’. They must be really out of their mind! For me the only good advice in the video was ‘Be a good role model’, but I guess my interpretation is somehow different to that of the Mercedes boys…

Mercedes_Grow up_Drive