Best selling fleet car of the year

Audi released a rather strange ad for the A4 quoting it’s the ‘Best selling fleet car of the year’. The ad continuous: ‘Already 10 000 Belgians on their way to succes’. In my mind this should be: ‘Another 10 000 Belgians getting paid the wrong way’. How are we ever gonna solve our mobility and climate problems if this way of thinking stays the norm? An advertisement to be very proud Audi! It exactly puts the finger where it hurts!!

Audi_A4_Best selling fleet car of the year

Grow up. Drive

I just saw this quote on a Mercedes advertisement. My first thought was: are car manufacturers insane or desperate? Then I noticed the small letters and saw there is even a website around this ad campaign. The accompanying video contains quotes like ‘Work hard’, ‘Get a real job’, ‘Get married’ and the mind-blowing ‘Move to the suburbs’. They must be really out of their mind! For me the only good advice in the video was ‘Be a good role model’, but I guess my interpretation is somehow different to that of the Mercedes boys…

Mercedes_Grow up_Drive

BMW i3 ad

The message (‘Don’t be afraid to take a detour’) of this ad is in my opinion so wrong. Even though this is an electric car powered by sustainable energy, it still is a big lump in the public space. So if you use it, please use it when you really need it and from A to B, not via C. How can we otherwise solve the mobility issues we all suffer from? (I don’t know or can’t find an international version of this campagne)

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